During my Master's degree in Marketing Management in Groningen, I spent six months working for FrieslandCampina. Friendly and educational, the work placement convinced me that I wanted to work in the food sector. As Junior Product Manager at Perfetti Van Melle, I had a very challenging start with Look-O-Look, a brand that had just been transferred to the Benelux organisation in Breda. Quite a hefty task for a 'beginner' because the brand was going through a great deal of change: from commercial aspects and product development to the supply chain. Alongside Look-O-Look, I also worked for Chupa Chups, a brand in the Perfetti Van Melle portfolio which offers juniors a great deal of freedom for substantiating activations. That provided space for my input.